Small Business Marketing Tools
We use these tools to help our clients hone in on their WHO (target audience), their WHY (best client's reason for doing business with you), and their WHAT and WHERE. Feel free to use them for your business. You can also subscribe to learn marketing tips and tricks for local businesses each week. Here.
Define your WHY
Once you know your WHO, it is time to define your WHY. This is not why you are in the business you are in. It is actually the reason WHY your best customers choose to do business with you. This WHY Worksheet will help you define your business's Silver Bullet. This will inspire all of your marketing decisions, so make sure you get it right.