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Emotion Triggering Words for Advertising

When advertising, you need to use the right words to capture attention. People’s attention spans are shrinking and it is estimated that we only have 3 seconds to grab someone’s attention in ads. That means if you advertise, you better use words that trigger emotion in your title. In internet terms, it is called your hook. Here are some words you can use to drive attention in your advertising. Remember this formula; Emotion + Relevancy = Attention

Here are some words you can use and the different emotions they trigger. Let me know if I am missing any great emotion-triggering words. If you use emotion and ensure it is relevant to your WHO, you will get their attention.

Curiosity/ Mystery

  1. Secret

  2. Hidden

  3. Uncover

  4. Intrigue

  5. Puzzling

  6. Enigma

  7. Mystical

  8. Unknown

  9. Did You Know?

  10. Imagine

  11. Bizarre

  12. Extraordinary

Excitement/ Anticipation

  1. New

  2. Discover

  3. Exclusive

  4. Adventure

  5. Premiere

  6. Reveal

  7. Unveil

  8. Thrilling

  9. Exhilarating

  10. Sensational

Trust/ Reliability

  1. Guaranteed

  2. Authentic

  3. Dependable

  4. Certified

  5. Proven

  6. Reliable

  7. Trustworthy

  8. No-Risk

  9. Secure

  10. Official

  11. Absolutely

  12. Admire

  13. Authority

  14. Facts

  15. Faith

  16. Fool-proof

  17. Guaranteed

  18. Proven

  19. Reliable

  20. Research-backed

  21. Scientific

  22. Trustworthy

Urgency/ Scarcity

  1. Now

  2. Limited

  3. Hurry

  4. Instant

  5. Today

  6. Exclusive

  7. Final

  8. Ending Soon

  9. Last Chance

  10. Deadline

Sadness/ Gloomy

  1. Grief

  2. Heartbroken

  3. Resentment

  4. Tearful

  5. ​Troubled

Visual Words

  1. Gigantic

  2. Glowing

  3. Shimmering

  4. Sparkle

  5. Crooked

Fear/ Concern

  1. Anxious

  2. Banned

  3. Despair

  4. Failure

  5. Horror

  6. Miserable

  7. Warning

  8. Serious

  9. Sabotage

  10. Damage

  11. Stolen

  12. Threat

  13. Risk

  14. Alarm

  15. Beware

  16. Danger

  17. Urgent

  18. ​Problem

Comfort/ Safety

  1. Comfort

  2. Safe

  3. Care

  4. Protect

  5. Peace

  6. Relax

  7. Nurture

  8. Secure

  9. Serenity

  10. Support

Value/ Savings

  1. Bargain

  2. Bonus

  3. Discount

  4. Economical

  5. FREE

  6. Prize

  7. Save

  8. Value

  9. Affordable

  10. Profit

Inspiration/ Aspiration

  1. Dream

  2. Empower

  3. Freedom

  4. Hero

  5. Inspire

  6. Journey

  7. Magic

  8. Triumph

  9. Victory

  10. Conquer

Use these words to create your marketing plan.

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