When advertising, you need to use the right words to capture attention. People’s attention spans are shrinking and it is estimated that we only have 3 seconds to grab someone’s attention in ads. That means if you advertise, you better use words that trigger emotion in your title. In internet terms, it is called your hook. Here are some words you can use to drive attention in your advertising. Remember this formula; Emotion + Relevancy = Attention
Here are some words you can use and the different emotions they trigger. Let me know if I am missing any great emotion-triggering words. If you use emotion and ensure it is relevant to your WHO, you will get their attention.
Curiosity/ Mystery
Secret
Hidden
Uncover
Intrigue
Puzzling
Enigma
Mystical
Unknown
Did You Know?
Imagine
Bizarre
Extraordinary
Excitement/ Anticipation
New
Discover
Exclusive
Adventure
Premiere
Reveal
Unveil
Thrilling
Exhilarating
Sensational
Trust/ Reliability
Guaranteed
Authentic
Dependable
Certified
Proven
Reliable
Trustworthy
No-Risk
Secure
Official
Absolutely
Admire
Authority
Facts
Faith
Fool-proof
Guaranteed
Proven
Reliable
Research-backed
Scientific
Trustworthy
Urgency/ Scarcity
Now
Limited
Hurry
Instant
Today
Exclusive
Final
Ending Soon
Last Chance
Deadline
Sadness/ Gloomy
Grief
Heartbroken
Resentment
Tearful
Troubled
Visual Words
Gigantic
Glowing
Shimmering
Sparkle
Crooked
Fear/ Concern
Anxious
Banned
Despair
Failure
Horror
Miserable
Warning
Serious
Sabotage
Damage
Stolen
Threat
Risk
Alarm
Beware
Danger
Urgent
Problem
Comfort/ Safety
Comfort
Safe
Care
Protect
Peace
Relax
Nurture
Secure
Serenity
Support
Value/ Savings
Bargain
Bonus
Discount
Economical
FREE
Prize
Save
Value
Affordable
Profit
Inspiration/ Aspiration
Dream
Empower
Freedom
Hero
Inspire
Journey
Magic
Triumph
Victory
Conquer
Use these words to create your marketing plan.
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