Understanding Cost Per Lead (CPL): What You Need to Know
“What’s a good cost per lead (CPL)?” The answer varies depending on your business goals and marketing effectiveness.
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Ryan Spelts (Connection Publishing)
May 143 min read
Fix Your Homepage in 10 Easy Steps
The following 10 steps, adapted for your unique business, are a great way to allow your website homepage to guide...
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Ryan Spelts (Connection Publishing)
Apr 24 min read
Don’t Compete at the Lowest Price
Wherever I go for the discount service, the cheapest option, the bottom of the proverbial barrel, I end up unhappy.
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Ryan Spelts (Connection Publishing)
Mar 123 min read
Expertise to Get Things Right
No one knows your business better than you. The answer to great marketing begins with the people who know their business best.
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Ryan Spelts (Connection Publishing)
Mar 53 min read
If You’re Going to do Something, You Might as Well Do it Well
If you want good reviews, good referrals, and a good reputation, you must be good at what you do.
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Ryan Spelts (Connection Publishing)
Feb 193 min read
Every Job Has "Washing Dishes"
When you act as a tough boss to yourself, you take care of whatever it is you hate, along with what you love, and you can find success.
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Ryan Spelts (Connection Publishing)
Feb 145 min read
Your Opportunity…Don’t Miss It
By mastering your sales funnel, you unlock the true potential of your marketing efforts and fuel significant growth for your business.
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Ryan Spelts (Connection Publishing)
Feb 54 min read
If There is a Problem and Money Can Solve It, It’s Not a Problem
There are problems that no amount of money can solve. Those are real problems. Mine was a problem that could be solved with money.
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Ryan Spelts (Connection Publishing)
Jan 293 min read
The Little Bakery - A Tale of how to get your Brand Story to Stand Out.
Her brand story had woven itself into the fabric of the community, memorable and cherished because of—not in spite of—its repetition.
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Ryan Spelts (Connection Publishing)
Jan 234 min read
Think Like a Customer and Convert Browsers Into Buyers
How to make your website flow and make sales much more effectively.
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Ryan Spelts (Connection Publishing)
Jan 104 min read
Creation Mode!
You begin to see things when you engage Creation Mode that you never would have seen otherwise.
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Ryan Spelts (Connection Publishing)
Dec 18, 20234 min read
Do you even need SEO!?!
If your industry is highly competitive, SEO might be necessary to stay ahead of competitors.
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Ryan Spelts (Connection Publishing)
Dec 12, 20234 min read
Lean Back: Being a Better Leader
As a salesperson, business owner, leader, or even as a human being, it is important to sometimes lean back .
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Ryan Spelts (Connection Publishing)
Dec 7, 20233 min read
You Can't Get Better Until You Start Somewhere
Remember, you can't get better until you start somewhere, so why not start today?
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Ryan Spelts (Connection Publishing)
May 29, 20202 min read
It’s Not Price, It’s Value
One of the most common objections that a representative will hear is, “It’s too expensive!” This is one of those instances where a sales...
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Ryan Spelts (Connection Publishing)
Feb 25, 20198 min read
Are You Lucky?
Some people have all the luck! Have you ever known someone who was extremely lucky? Someone who not only has a silver lining to their...
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Ryan Spelts (Connection Publishing)
Feb 25, 20197 min read
Decide to Be with Goals
Don’t Be Almost, Decide to Be! I used to have a serious problem with goals. I have always been a bit of a perfectionist and that can be...
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Ryan Spelts (Connection Publishing)
Jan 21, 20154 min read
Be Strong
A few years ago, my family borrowed an incubator and went through the process of hatching chicken eggs. It was a cool learning experience...
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Ryan Spelts (Connection Publishing)
Feb 6, 20141 min read
Powerful Persuasion
Powerful Persuasion I love this video. I had a manager tell me one time that if the president of the United States was better at...
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Ryan Spelts (Connection Publishing)
Dec 5, 20134 min read
Short Term GAIN, Long Term PAIN!
I have had quite a few conversations lately with the leaders in my organization about this idea. Often I see people make decisions that...
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