Understanding Cost Per Lead (CPL): What You Need to Know
“What’s a good cost per lead (CPL)?” The answer varies depending on your business goals and marketing effectiveness.
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Ryan Spelts (Connection Publishing)
May 303 min read
Your Business’s Foundation Rests on This Statement
When you know this statement, you can focus on creating content, marketing, and other communication that speaks directly to your audience.
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Ryan Spelts (Connection Publishing)
May 143 min read
Fix Your Homepage in 10 Easy Steps
The following 10 steps, adapted for your unique business, are a great way to allow your website homepage to guide...
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Ryan Spelts (Connection Publishing)
Apr 24 min read
Don’t Compete at the Lowest Price
Wherever I go for the discount service, the cheapest option, the bottom of the proverbial barrel, I end up unhappy.
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Ryan Spelts (Connection Publishing)
Mar 123 min read
Expertise to Get Things Right
No one knows your business better than you. The answer to great marketing begins with the people who know their business best.
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Ryan Spelts (Connection Publishing)
Mar 53 min read
If You’re Going to do Something, You Might as Well Do it Well
If you want good reviews, good referrals, and a good reputation, you must be good at what you do.
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Ryan Spelts (Connection Publishing)
Feb 274 min read
Low Competition, You Need to Educate – High Competition, You Need to Differentiate
This isn't about being the loudest, it’s about being the most trusted and standing out from the crowd.
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Ryan Spelts (Connection Publishing)
Jan 293 min read
The Little Bakery - A Tale of how to get your Brand Story to Stand Out.
Her brand story had woven itself into the fabric of the community, memorable and cherished because of—not in spite of—its repetition.
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Ryan Spelts (Connection Publishing)
Jan 234 min read
Think Like a Customer and Convert Browsers Into Buyers
How to make your website flow and make sales much more effectively.
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Ryan Spelts (Connection Publishing)
Jan 153 min read
Ok Boomer and X-Gener - It’s Time
It is time for you and your business to get your digital house in order. You cannot wait any longer.
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Ryan Spelts (Connection Publishing)
Jan 104 min read
Creation Mode!
You begin to see things when you engage Creation Mode that you never would have seen otherwise.
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Ryan Spelts (Connection Publishing)
Jan 25 min read
5 Things you Must Do for your Business in 2024 to Thrive in an Uncertain Economy
By embracing these strategies, your business can not only withstand economic challenges but also seize new opportunities for growth.
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Ryan Spelts (Connection Publishing)
Dec 18, 20234 min read
Do you even need SEO!?!
If your industry is highly competitive, SEO might be necessary to stay ahead of competitors.
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