May 303 min

Your Business’s Foundation Rests on This Statement

When you know this statement, you can focus on creating content, marketing, and other communication that speaks directly to your audience.

May 143 min

Fix Your Homepage in 10 Easy Steps

The following 10 steps, adapted for your unique business, are a great way to allow your website homepage to guide...

Apr 24 min

Don’t Compete at the Lowest Price

Wherever I go for the discount service, the cheapest option, the bottom of the proverbial barrel, I end up unhappy.

Feb 274 min

Low Competition, You Need to Educate – High Competition, You Need to Differentiate

This isn't about being the loudest, it’s about being the most trusted and standing out from the crowd.

Feb 54 min

If There is a Problem and Money Can Solve It, It’s Not a Problem

There are problems that no amount of money can solve. Those are real problems. Mine was a problem that could be solved with money.

Jan 293 min

The Little Bakery - A Tale of how to get your Brand Story to Stand Out.

Her brand story had woven itself into the fabric of the community, memorable and cherished because of—not in spite of—its repetition.

Jan 234 min

Think Like a Customer and Convert Browsers Into Buyers

How to make your website flow and make sales much more effectively.

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