Understanding Cost Per Lead (CPL): What You Need to Know
“What’s a good cost per lead (CPL)?” The answer varies depending on your business goals and marketing effectiveness.
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Ryan Spelts (Connection Publishing)
May 303 min
Your Business’s Foundation Rests on This Statement
When you know this statement, you can focus on creating content, marketing, and other communication that speaks directly to your audience.
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Ryan Spelts (Connection Publishing)
May 143 min
Fix Your Homepage in 10 Easy Steps
The following 10 steps, adapted for your unique business, are a great way to allow your website homepage to guide...
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Ryan Spelts (Connection Publishing)
Apr 24 min
Don’t Compete at the Lowest Price
Wherever I go for the discount service, the cheapest option, the bottom of the proverbial barrel, I end up unhappy.
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Ryan Spelts (Connection Publishing)
Mar 264 min
I Was Afraid to Do It Alone
If you are going to do something great, you must be willing to face the challenges yourself. You must find the courage to go it alone.
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Ryan Spelts (Connection Publishing)
Mar 192 min
The Struggle Makes You Strong
The world needs strong people and strong people accomplish great things.
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Ryan Spelts (Connection Publishing)
Mar 123 min
Expertise to Get Things Right
No one knows your business better than you. The answer to great marketing begins with the people who know their business best.
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Ryan Spelts (Connection Publishing)
Feb 274 min
Low Competition, You Need to Educate – High Competition, You Need to Differentiate
This isn't about being the loudest, it’s about being the most trusted and standing out from the crowd.
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Ryan Spelts (Connection Publishing)
Jan 293 min
The Little Bakery - A Tale of how to get your Brand Story to Stand Out.
Her brand story had woven itself into the fabric of the community, memorable and cherished because of—not in spite of—its repetition.
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Ryan Spelts (Connection Publishing)
Jan 153 min
Ok Boomer and X-Gener - It’s Time
It is time for you and your business to get your digital house in order. You cannot wait any longer.
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Ryan Spelts (Connection Publishing)
Jan 104 min
Creation Mode!
You begin to see things when you engage Creation Mode that you never would have seen otherwise.
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Ryan Spelts (Connection Publishing)
Aug 1, 20237 min
The Short Cut – Low Hanging Fruit: Generating Leads – Part 2
Last week I talked about SEO, and how it can make you available when and where your target audience needs you most. The goal of SEO is to...
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Ryan Spelts (Connection Publishing)
Jul 5, 20231 min
Emotion Triggering Words for Advertising
When advertising, you need to use the right words to capture attention. People’s attention spans are shrinking and it is estimated that...
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Ryan Spelts (Connection Publishing)
Jun 30, 20235 min
When you have the right data, you can Choose Channels effectively
The next step in a Game-Changing Strategic Marketing Plan is to choose your channels and set a budget. There are so many channels to...
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Ryan Spelts (Connection Publishing)
Jun 19, 20236 min
Crafting a Marketing Plan that Converts
Step 2: Know your Keywords and Competitors This week, I’m sharing how to do top level market research so you can win with your...
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Ryan Spelts (Connection Publishing)
Jun 12, 20238 min
Level Up Your Local Small Business Marketing Strategy in 5 Simple Steps (Recommendation Engine)
Running a small business is challenging by itself. Figuring out how to market that business on top of everything else you are doing can...
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Ryan Spelts (Connection Publishing)
Jun 4, 20232 min
WHY do your customers do business with you? Defining your Unique Selling Proposition (USP).
In last week’s article, we talked about defining your WHO.. The ideal and most likely customer you work with. Once you know your WHO,...
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Ryan Spelts (Connection Publishing)
May 29, 20233 min
Marketing Cheat Code: Defining Your WHO
Getting noticed as a small business with a limited budget is one of the biggest challenges you probably face. My guess is that you need...
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Ryan Spelts (Connection Publishing)
May 20, 20232 min
THE SECRET SAUCE TO MARKETING THAT ACTUALLY WORKS SO YOU CAN LEAVE YOUR COMPETITION IN THE DUST!
The biggest mistake I see business owners make is starting with What and Where when advertising. They see an advertising source, or a...
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Ryan Spelts (Connection Publishing)
May 16, 20233 min
Get Attention in a Local Market
Marketing is all about attention and sometimes getting attention in your local community is challenging. The basic principles of the...
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