How Often Do You Think About The Roman Empire?
Not that often for me. Maybe only once or twice per month. Now, if you are a guy, this might seem about right, or you might think I’m a...
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Ryan Spelts (Connection Publishing)
- Sep 11
- 8 min
I Tried That ... It Didn't Work.
One of my first jobs was selling Cutco Kitchen Knives. I thought that cutting the rope, leather, and penny were so cool, and I liked the...
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Ryan Spelts (Connection Publishing)
- Sep 4
- 5 min
How Fast Do You Want to Grow? The $20,000+ Marketing Investment Strategy for a Million-Dollar Biz
If you're a small business owner or an entrepreneur, you have a burning question: How fast do I want to grow? Kristy Pack, owner of Pack...
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Ryan Spelts (Connection Publishing)
- Aug 29
- 7 min
Of Competitors and Classiness - Business Competitiveness
Be competitive, not cutthroat. Support your competition when you can. Be inspired and motivated by your competition. Business Competitivenes
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Ryan Spelts (Connection Publishing)
- Aug 21
- 8 min
The Un-comfort Zone - Good is Good Enough...Next!
To do anything truly great, you must do great things, and then tell everyone about it. This is where most people get stuck. They work...
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Ryan Spelts (Connection Publishing)
- Aug 21
- 9 min
Apologies, Mantras and Systems
Running a small business there are times wh en it seems like everything is going wrong. Something broke, you under-delivered, you sent...
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Ryan Spelts (Connection Publishing)
- Aug 21
- 6 min
300 ft. of Content is Scrolled By Your Customers Daily
People scroll through 300 ft. of content every day on Social Media, (Fun facts from Andrew Keller, Global Creative Director, Facebook)....
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Ryan Spelts (Connection Publishing)
- Aug 1
- 7 min
The Short Cut – Low Hanging Fruit: Generating Leads – Part 2
Last week I talked about SEO, and how it can make you available when and where your target audience needs you most. The goal of SEO is to...
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Ryan Spelts (Connection Publishing)
- Jul 25
- 6 min
The Low-Hanging Fruit! Generating Leads: PART 1 SEO (Search Engine Optimization)
If you were to get lost in the woods and come across a fruit-bearing tree, you would be so excited to find food. Since you are likely...
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Ryan Spelts (Connection Publishing)
- Jul 17
- 4 min
What is the Greatest Need Business Owners Have in Marketing?
The world is moving at the speed of light, and the greatest need business owners have in marketing is not just about selling products or...
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Ryan Spelts (Connection Publishing)
- Jul 5
- 5 min
Creating a Content Plan to Produce Results
When I started selling advertising, I pretty much left it up to the client to decide what they wanted to advertise. Most of that...
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Ryan Spelts (Connection Publishing)
- Jul 5
- 1 min
Emotion Triggering Words for Advertising
When advertising, you need to use the right words to capture attention. People’s attention spans are shrinking and it is estimated that...
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Ryan Spelts (Connection Publishing)
- Jun 30
- 5 min
When you have the right data, you can Choose Channels effectively
The next step in a Game-Changing Strategic Marketing Plan is to choose your channels and set a budget. There are so many channels to...
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Ryan Spelts (Connection Publishing)
- Jun 19
- 6 min
Crafting a Marketing Plan that Converts
Step 2: Know your Keywords and Competitors This week, I’m sharing how to do top level market research so you can win with your...
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Ryan Spelts (Connection Publishing)
- Jun 12
- 8 min
Level Up Your Local Small Business Marketing Strategy in 5 Simple Steps (Recommendation Engine)
Running a small business is challenging by itself. Figuring out how to market that business on top of everything else you are doing can...
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Ryan Spelts (Connection Publishing)
- Jun 4
- 2 min
WHY do your customers do business with you? Defining your Unique Selling Proposition (USP).
In last week’s article, we talked about defining your WHO.. The ideal and most likely customer you work with. Once you know your WHO,...
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Ryan Spelts (Connection Publishing)
- May 29
- 3 min
Marketing Cheat Code: Defining Your WHO
Getting noticed as a small business with a limited budget is one of the biggest challenges you probably face. My guess is that you need...
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Ryan Spelts (Connection Publishing)
- May 20
- 2 min
THE SECRET SAUCE TO MARKETING THAT ACTUALLY WORKS SO YOU CAN LEAVE YOUR COMPETITION IN THE DUST!
The biggest mistake I see business owners make is  starting with What and Where when advertising. They see an advertising source, or a...
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Ryan Spelts (Connection Publishing)
- May 16
- 3 min
Get Attention in a Local Market
Marketing is all about attention and sometimes getting attention in your local community is challenging. The basic principles of the...
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Ryan Spelts (Connection Publishing)
- May 11
- 3 min
The Benefits of Print Advertising
Print advertising may seem old-fashioned in our digital age, but it still has a lot to offer businesses looking to reach their target...
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