The Short Cut – Low Hanging Fruit: Generating Leads – Part 2
Last week I talked about SEO, and how it can make you available when and where your target audience needs you most. The goal of SEO is to...
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Ryan Spelts (Connection Publishing)
- Jul 25
- 6 min
The Low-Hanging Fruit! Generating Leads: PART 1 SEO (Search Engine Optimization)
If you were to get lost in the woods and come across a fruit-bearing tree, you would be so excited to find food. Since you are likely...
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Ryan Spelts (Connection Publishing)
- Jul 17
- 4 min
What is the Greatest Need Business Owners Have in Marketing?
The world is moving at the speed of light, and the greatest need business owners have in marketing is not just about selling products or...
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Ryan Spelts (Connection Publishing)
- Jul 5
- 5 min
Creating a Content Plan to Produce Results
When I started selling advertising, I pretty much left it up to the client to decide what they wanted to advertise. Most of that...
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Ryan Spelts (Connection Publishing)
- Jul 5
- 1 min
Emotion Triggering Words for Advertising
When advertising, you need to use the right words to capture attention. People’s attention spans are shrinking and it is estimated that...
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Ryan Spelts (Connection Publishing)
- Jun 12
- 8 min
Level Up Your Local Small Business Marketing Strategy in 5 Simple Steps (Recommendation Engine)
Running a small business is challenging by itself. Figuring out how to market that business on top of everything else you are doing can...
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Ryan Spelts (Connection Publishing)
- Jun 4
- 2 min
WHY do your customers do business with you? Defining your Unique Selling Proposition (USP).
In last week’s article, we talked about defining your WHO.. The ideal and most likely customer you work with. Once you know your WHO,...
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Ryan Spelts (Connection Publishing)
- May 29
- 3 min
Marketing Cheat Code: Defining Your WHO
Getting noticed as a small business with a limited budget is one of the biggest challenges you probably face. My guess is that you need...
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Ryan Spelts (Connection Publishing)
- May 20
- 2 min
THE SECRET SAUCE TO MARKETING THAT ACTUALLY WORKS SO YOU CAN LEAVE YOUR COMPETITION IN THE DUST!
The biggest mistake I see business owners make is  starting with What and Where when advertising. They see an advertising source, or a...
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Ryan Spelts (Connection Publishing)
- Apr 17
- 6 min
What is Digital Marketing?
Most of our Connection Publishing clients are familiar with print advertising in our magazines, they are not as familiar with digital...
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Ryan Spelts (Connection Publishing)
- Feb 10
- 2 min
Lesson 7: You only have 3 seconds
Use color to establish your brand and grab attention You only get 3 seconds to grab someone’s attention with your advertising, and...
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Ryan Spelts (Connection Publishing)
- Nov 29, 2022
- 4 min
Lesson #1: How much should a small business spend on advertising?
You can watch the video here, or read the transcript below. Do you own a business? Do you wonder how much of your revenue you should be...
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