Your Business’s Foundation Rests on This Statement
When you know this statement, you can focus on creating content, marketing, and other communication that speaks directly to your audience.
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Ryan Spelts (Connection Publishing)
- May 14
- 3 min
Fix Your Homepage in 10 Easy Steps
The following 10 steps, adapted for your unique business, are a great way to allow your website homepage to guide...
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Ryan Spelts (Connection Publishing)
- Apr 2
- 4 min
Don’t Compete at the Lowest Price
Wherever I go for the discount service, the cheapest option, the bottom of the proverbial barrel, I end up unhappy.
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Ryan Spelts (Connection Publishing)
- Mar 12
- 3 min
Expertise to Get Things Right
No one knows your business better than you. The answer to great marketing begins with the people who know their business best.
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Ryan Spelts (Connection Publishing)
- Feb 27
- 4 min
Low Competition, You Need to Educate – High Competition, You Need to Differentiate
This isn't about being the loudest, it’s about being the most trusted and standing out from the crowd.
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Ryan Spelts (Connection Publishing)
- Jan 29
- 3 min
The Little Bakery - A Tale of how to get your Brand Story to Stand Out.
Her brand story had woven itself into the fabric of the community, memorable and cherished because of—not in spite of—its repetition.
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Ryan Spelts (Connection Publishing)
- Jan 23
- 4 min
Think Like a Customer and Convert Browsers Into Buyers
How to make your website flow and make sales much more effectively.
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Ryan Spelts (Connection Publishing)
- Jan 15
- 3 min
Ok Boomer and X-Gener - It’s Time
It is time for you and your business to get your digital house in order. You cannot wait any longer.
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Ryan Spelts (Connection Publishing)
- Dec 18, 2023
- 4 min
Do you even need SEO!?!
If your industry is highly competitive, SEO might be necessary to stay ahead of competitors.
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Ryan Spelts (Connection Publishing)
- Dec 12, 2023
- 4 min
Lean Back: Being a Better Leader
As a salesperson, business owner, leader, or even as a human being, it is important to sometimes lean back .
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Ryan Spelts (Connection Publishing)
- Dec 7, 2023
- 3 min
You Can't Get Better Until You Start Somewhere
Remember, you can't get better until you start somewhere, so why not start today?
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Ryan Spelts (Connection Publishing)
- Aug 1, 2023
- 7 min
The Short Cut – Low Hanging Fruit: Generating Leads – Part 2
Last week I talked about SEO, and how it can make you available when and where your target audience needs you most. The goal of SEO is to...
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Ryan Spelts (Connection Publishing)
- Jul 25, 2023
- 6 min
The Low-Hanging Fruit! Generating Leads: PART 1 SEO (Search Engine Optimization)
If you were to get lost in the woods and come across a fruit-bearing tree, you would be so excited to find food. Since you are likely...
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Ryan Spelts (Connection Publishing)
- Jul 17, 2023
- 4 min
What is the Greatest Need Business Owners Have in Marketing?
The world is moving at the speed of light, and the greatest need business owners have in marketing is not just about selling products or...
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Ryan Spelts (Connection Publishing)
- Jul 5, 2023
- 5 min
Creating a Content Plan to Produce Results
When I started selling advertising, I pretty much left it up to the client to decide what they wanted to advertise. Most of that...
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Ryan Spelts (Connection Publishing)
- Jul 5, 2023
- 1 min
Emotion Triggering Words for Advertising
When advertising, you need to use the right words to capture attention. People’s attention spans are shrinking and it is estimated that...
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Ryan Spelts (Connection Publishing)
- Jun 12, 2023
- 8 min
Level Up Your Local Small Business Marketing Strategy in 5 Simple Steps (Recommendation Engine)
Running a small business is challenging by itself. Figuring out how to market that business on top of everything else you are doing can...
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Ryan Spelts (Connection Publishing)
- Jun 4, 2023
- 2 min
WHY do your customers do business with you? Defining your Unique Selling Proposition (USP).
In last week’s article, we talked about defining your WHO.. The ideal and most likely customer you work with. Once you know your WHO,...
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Ryan Spelts (Connection Publishing)
- May 29, 2023
- 3 min
Marketing Cheat Code: Defining Your WHO
Getting noticed as a small business with a limited budget is one of the biggest challenges you probably face. My guess is that you need...
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Ryan Spelts (Connection Publishing)
- May 20, 2023
- 2 min
THE SECRET SAUCE TO MARKETING THAT ACTUALLY WORKS SO YOU CAN LEAVE YOUR COMPETITION IN THE DUST!
The biggest mistake I see business owners make is  starting with What and Where when advertising. They see an advertising source, or a...
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