When you have the right data, you can Choose Channels effectively
The next step in a Game-Changing Strategic Marketing Plan is to choose your channels and set a budget. There are so many channels to...
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Ryan Spelts (Connection Publishing)
- Jun 19
- 6 min
Crafting a Marketing Plan that Converts
Step 2: Know your Keywords and Competitors This week, I’m sharing how to do top level market research so you can win with your...
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Ryan Spelts (Connection Publishing)
- Jun 12
- 8 min
Level Up Your Local Small Business Marketing Strategy in 5 Simple Steps (Recommendation Engine)
Running a small business is challenging by itself. Figuring out how to market that business on top of everything else you are doing can...
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Ryan Spelts (Connection Publishing)
- Jun 4
- 2 min
WHY do your customers do business with you? Defining your Unique Selling Proposition (USP).
In last week’s article, we talked about defining your WHO.. The ideal and most likely customer you work with. Once you know your WHO,...
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Ryan Spelts (Connection Publishing)
- May 29
- 3 min
Marketing Cheat Code: Defining Your WHO
Getting noticed as a small business with a limited budget is one of the biggest challenges you probably face. My guess is that you need...
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Ryan Spelts (Connection Publishing)
- May 20
- 2 min
THE SECRET SAUCE TO MARKETING THAT ACTUALLY WORKS SO YOU CAN LEAVE YOUR COMPETITION IN THE DUST!
The biggest mistake I see business owners make is starting with What and Where when advertising. They see an advertising source, or a...
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Ryan Spelts (Connection Publishing)
- May 16
- 3 min
Get Attention in a Local Market
Marketing is all about attention and sometimes getting attention in your local community is challenging. The basic principles of the...
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Ryan Spelts (Connection Publishing)
- May 11
- 3 min
The Benefits of Print Advertising
Print advertising may seem old-fashioned in our digital age, but it still has a lot to offer businesses looking to reach their target...
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Ryan Spelts (Connection Publishing)
- May 8
- 4 min
EVERYTHING YOU NEED TO KNOW ABOUT CREATING A CONTENT MARKETING PLAN THAT WORKS!
Are you struggling to get your content seen by your target audience (WHO)? Do you feel like your content marketing efforts are not...
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Ryan Spelts (Connection Publishing)
- Apr 17
- 6 min
What is Digital Marketing?
Most of our Connection Publishing clients are familiar with print advertising in our magazines, they are not as familiar with digital...
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Ryan Spelts (Connection Publishing)
- Feb 25
- 5 min
Lesson 8: Become a Marketing Master
Okay, so lesson number eight and today I want to talk about marketing. If you are reading this, you are most likely a business owner, an...
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Ryan Spelts (Connection Publishing)
- Feb 10
- 2 min
Lesson 7: You only have 3 seconds
Use color to establish your brand and grab attention You only get 3 seconds to grab someone’s attention with your advertising, and...
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Ryan Spelts (Connection Publishing)
- Jan 23
- 5 min
Lesson 6: Marketing and Content Plan
Insure you are on track and that you are making an impact with your marketing content. Okay, lesson number six, coming up with a plan and...
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Ryan Spelts (Connection Publishing)
- Jan 14
- 4 min
Lesson 5: Facts Tell, Stories Sell
You may have heard of the old adage that facts tell and stories sell. And this is true. People want to hear the story behind your brand....
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Ryan Spelts (Connection Publishing)
- Dec 28, 2022
- 3 min
Lesson #4 The most powerful word in advertising!
Hi, I’m back to talk a little bit about the words you use in advertising and how to make them effective. My name’s Ryan Spelts and I’m a...
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Ryan Spelts (Connection Publishing)
- Dec 17, 2022
- 5 min
Lesson #3: Making a Brand that matters
If people saw your brand, would they know what it meant? My name is Ryan Spelts. I’m a small business owner. I’m a marketing student. I...
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Ryan Spelts (Connection Publishing)
- Dec 9, 2022
- 6 min
Lesson #2: What should you Advertise?
The following text is from a transcript and may come across strange because it is taken from what I said in the video above. Okay, we’re...
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Ryan Spelts (Connection Publishing)
- Nov 29, 2022
- 4 min
Lesson #1: How much should a small business spend on advertising?
You can watch the video here, or read the transcript below. Do you own a business? Do you wonder how much of your revenue you should be...
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Ryan Spelts (Connection Publishing)
- May 29, 2020
- 2 min
It’s Not Price, It’s Value
One of the most common objections that a representative will hear is, “It’s too expensive!” This is one of those instances where a sales...
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Ryan Spelts (Connection Publishing)
- Feb 25, 2019
- 8 min
Are You Lucky?
Some people have all the luck! Have you ever known someone who was extremely lucky? Someone who not only has a silver lining to their...
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