Ryan Spelts (Connection Publishing)Jun 4, 20232 minWHY do your customers do business with you? Defining your Unique Selling Proposition (USP).In last week’s article, we talked about defining your WHO.. The ideal and most likely customer you work with. Once you know your WHO,...
Ryan Spelts (Connection Publishing)May 29, 20233 minMarketing Cheat Code: Defining Your WHOGetting noticed as a small business with a limited budget is one of the biggest challenges you probably face. My guess is that you need...
Ryan Spelts (Connection Publishing)May 20, 20232 minTHE SECRET SAUCE TO MARKETING THAT ACTUALLY WORKS SO YOU CAN LEAVE YOUR COMPETITION IN THE DUST!The biggest mistake I see business owners make is  starting with What and Where when advertising. They see an advertising source, or a...
Ryan Spelts (Connection Publishing)May 16, 20233 minGet Attention in a Local MarketMarketing is all about attention and sometimes getting attention in your local community is challenging. The basic principles of the...